More than 25 years of experience in the field of design and advertising.
He began his professional career as Art Director at Meribérica /Liber, a book and magazine publisher.
He then passed through several advertising agencies, such as Markimage and Young & Rubicam, where he also played the role of Art Director.
Later, he became Creative Director at Saatchi & Saatchi, one of the largest advertising agencies in the world.
He founded his own design company, Menoszero Design, and was also one of the founders of Oxigenio Design, an agency specializing in graphic and web design.
He is responsible for the creation of the logo for Expo 98, the world exhibition that took place in Lisbon in 1998.